9/17/2023 0 Comments Best time to post on saturday![]() ![]() ![]() We computed the average engagement rate over the course of the day for a big set of brands, and then correlated whether engagement rates in that time period were better or worse than their average content and by what percentage. We love to say that Instagram is the most engaging social network, and the numbers don’t lie: according to our Social Media Industry Benchmark Report, average engagement rates are 7x more than on Facebook and about 13x more than on Twitter, so it’s really important to make the most of your posting on this channel.īefore we jump into the rankings, let’s talk about how to read the embedded data below. Experiment and research to find the best times to post on social for you and your competitors using native analytics or a social media analytics tool like Rival IQ.It may not work for every brand, but it can be a good time to catch your followers online. If you haven’t already experimented with weekend posting, try it out–especially in the evenings.Brands were all about the workday posting on TikTok this year, which was a better time to reach followers than evenings or weekends.Weekends are a gold mine for brands looking for engagement on Facebook and Twitter.Try weeknight and weekend posting to maximize engagement on Instagram.Most brands post or tweet between 10am-4pm, but that doesn’t necessarily mean it’s the best time to post on social.Here are a few key best time to post on social takeaways: We studied engagement data from 14 key industries on Instagram, TikTok, Facebook, and Twitter. We hope this information helps you target your posts and increase your engagement. This definitive guide offers suggestions about the best times to post on social media and breaks it down by industry, time of day, day of the week, and channel. Figuring out the best time to post on social media (and how often you should post on social media!) will help you increase your reach and engage more of your followers, and can be easily achieved in just a few steps. Social media marketers are putting tons of effort into crafting the ultimate tweet or designing the perfect infographic to share on Facebook, but those efforts won’t pay off if no one sees your post or tweet. Twitter: The most popular day for tweeting is Thursday, and the most popular time is between 12 PM and 1 PM the most effective day is Sunday, and the most effective time is between 10 PM and 11 PM.īlogs: The most popular days for posting to blogs are Tuesday and Wednesday, and the most popular time is between 11 AM and 12 PM the most effective day is Saturday, and the most effective time is between 12 AM and 1 PM.We’re asked “When is the best time to post on social media?” often, so we wanted to present the ultimate guide for brands and industries to use in 2023 and beyond. Instagram: The most popular day that brands post content to Instagram is Thursday, and the most popular time is between 1 PM and 2PM the most effective day (i.e., with the highest engagement level) is Monday and the most effective time is between 8 AM and 9 AMĮmail: The most popular day for sending emails is Thursday, and the most popular time is between 11 AM and 12 PM the most effective day is Thursday, and the most effective time is between 2 PM and 5 PM.įacebook: The most popular day for posting to Facebook is Thursday, and the most popular time is between 12 PM and 1 PM the most effective day is Sunday, and the most effective time is between 12 AM and 1 PM. Key findings from the research include the following: The most popular days and times that brands post content to various marketing channels aren’t necessarily the most effective, according to a series of reports from TrackMaven. ![]()
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